Behind the scenes in PyeongChang

Celebrating 31 years of sponsorship, Visa visits the 2018 host of the Olympic Winter Games

One year before the Republic of Korea hosts the Olympic Winter Games, Visa’s North America and Asia Pacific creative teams visited the area for a sneak peek at the stunning northeast county of PyeongChang, where the events will take place just two-and-a-half hours from the capital city of Seoul (stay tuned for a video from the trip!). As a 31-year sponsor of the Olympic Games, Visa has been gearing up for the biggest snow show on Earth in February 2018. Here, we offer a behind-the-scenes look at our trip from energetic Seoul to chill PyeongChang.

Seoul shopping

Hongdae shopping district in Seoul attracts tourists and students from nearby Hongik University for its affordable fashion, Korean art, paper goods, even furniture (pack a big suitcase!).

Take two

Our video host Yunsun Park (right) and her friend Byungwoo prepare to film together around Hongdae street.

Making of a halfpipe

A technician drives a half-pipe groomer through PyeongChang’s Wellihillipark Snow Park, a popular ski destination that’s just a short drive away from Olympic Village.

Getting directions

Described as climbing 40 flights of stairs, the halfpipe required a team of people at the top to direct the driver, who was also being towed in the process.

Point of view

View from the top of Wellihillipark Snow Park (a non-Olympic Games venue), looking down toward PyeongChang, the next host city of the Olympic Winter Games.

On-air talent

Park gets a lesson in how to catch some air from local snowboarder Rudy Min.

Hope on the slope

Park interviews Junior Olympic skiers and future hopefuls before hitting the slopes together.

Behind the scenes in PyeongChang

You may also be interested in

Best ways to reach PyeongChang

PyeongChang prepares to host the world

The Gold Standard

More related links