New regulations require an additional security step for some online purchases. More purchases will require the added layer of security known as two-factor authentication for consumers to confirm their identity.
Visa is introducing a new suite of solutions that meet consumer demand for safety and control of their money,while helping businesses comply with the new European requirements for Strong Customer Authentication (SCA). Specifically, Visa Transaction Advisor for identifying low risk transactions, Visa Trusted Listing for speeding checkout at preferred businesses and Visa Biometrics as a consumer-friendly alternative to one-time-passwords.
For more information on Visa’s approach to Strong Consumer Authentication, see: Delivering a secure andseamless customer experience.