In anticipation of the new regulations, Visa has sought opportunities to streamline the checkout experience.
We know that you shop most frequently with brands you trust. Visa is creating a program where you can select your favorite stores and designate them as “trusted”.
After opting in, you will complete a single additional veriﬁcation step. Subsequent visits to selected merchants will not require the additional authentication step at checkout. You retain complete control and can modify your list of trusted merchants at any time, within your bank’s web or mobile banking application.
When additional authentication is required, Visa is working with ﬁnancial institutions to deliver a convenient biometric alternative to one-timepasswords to streamline the checkout experience.